It’s easy to insu­late your­self in the won­der­ful world of veg­gies and for­get that there are other brands, prod­ucts and forms of life out there. I’ve come across two things related to veg­an­ism in main­stream cul­ture that I thought you’d all be inter­ested in.

The first one came in a coupon book I received in the mail from Tar­get. I don’t expect more than I assume you should from a store like Tar­get. I mean, I’m the first to admit that I love Tar­get, I just bought a pair of incred­i­bly cute all man-made mate­r­ial shoes there a few weeks ago, but they don’t nor­mally deliver the vegan news. And simul­ta­ne­ously I also don’t expect much from L’Oreal. I mean, it’s L’Oreal, so do I really need to say more? Imag­ine my sur­prise upon open­ing my mail and com­ing across a blurb in an adver­tise­ment for some new sham­poo and con­di­tioner that reads, “Made with nat­ural botan­i­cals, it’s sulfate-free and 100% vegan.” Wow! It’s a part of their Ever­Pure line, which is labeled as all vegan. I remem­ber years ago hear­ing peo­ple poo-poo the impact of a veg­an­ism and down play the effect of vot­ing with your dol­lars by not buy­ing from major com­pa­nies. We are a frac­tion of the veg­e­tar­ian pop­u­la­tion, who is a frac­tion of the pop­u­la­tion at large. To them I say, “Ha! Check it!” Here a major cos­met­ics com­pany try­ing to make vegan-friendly prod­ucts and adver­tis­ing them as such– I think com­pa­nies are hear­ing us loud and clear.

But do they under­stand? L’Oreal is still listed on PeTA’s list on com­pa­nies who still do ani­mal test­ing. On their web­site, they state that they stopped doing ani­mal test­ing on their fin­ished prod­ucts in 1989, but say noth­ing about the test­ing of indi­vid­ual ingre­di­ents. While I hon­estly appre­ci­ate that they are try­ing to cre­ate a more Earthy and animal-friendly prod­uct, they are still miss­ing the mark. I believe there are plenty of evil com­pa­nies out there, but I also believe that there are com­pa­nies who just don’t get it and they need us to help edu­cate them on our demands as con­sumers. We need to give them some feed­back to help them grow and become a cruelty-free com­pany. Click here if you’d like to con­tact L’Oreal regard­ing this. Be sure to let them know that they are mak­ing strides in the right direc­tion, but that they aren’t really in the vegan cat­e­gory yet. Remem­ber, well-phrased feed­back is always more con­struc­tive. Peo­ple who take the “jerk” approach aren’t help­ing anyone.

In real, con­struc­tive veg-related news, Yoga Jour­nal has an excel­lent arti­cle in it’s May issue. (Why am I already get­ting May issues of any­thing?) Years ago I had been a long-time YJ sub­scriber, but dropped it when it started focus­ing more on Amer­i­can­ized, con­sumer yoga and less about the eight limbs. Like any­thing, there is an ebb and flow and they seem to be flow­ing the right way now, so I hap­pily resub­scribed this year. I have been very happy with their inclu­sion of vegan recipes in the issues I have received, but this par­tic­u­lar arti­cle was gold. This is the per­fect arti­cle to pass along to the peo­ple in your life who say they care about the envi­ron­ment espe­cially if they are bud­ding yogis. In an arti­cle titled “Diet for a Green Planet” they address not only the affects of ani­mal agri­cul­ture on the envi­ron­ment but also work on chang­ing the per­cep­tion of beans as an inad­e­quate source of pro­tein. It is accom­pa­nied by two sim­ply veg­a­ni­z­able recipes that look deli­cious. The arti­cle is writ­ten in a care­ful and thought­ful way and would be a good read for any­one in your life who is prone to feel­ing judged when they have their animal-product eat­ing ways ques­tioned. I don’t see the arti­cle up on their site yet, but their mag­a­zine is widely avail­able and they have tons of other inter­est­ing recipes and arti­cles online.

I am putting the fin­ish­ing touches on the book man­u­script and will be done with it in the next few days, so there will be more real food soon. Until then, here is a pic­ture of another favorite recipe in the new book: French Toast Muffins!

French Toast Muffins

French Toast Muffins

Not the great­est food photo in my life, but they are sure to become one of your favorites. I am hop­ing to get my flickr account all loaded up with cook­book pic­tures and put up here this week. More noms to come!

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10 Responses to outside our vegan bubble

  1. Wow! Those muffins with a side fruit would make it easy to get up in the morning!

  2. Vegyogini says:

    French toast muffins…yum!

    I, too, just recently re-subscribed to Yoga Jour­nal and found it far more inter­est­ing than ever before.

    Good for L’Oreal for tak­ing a step in the right direc­tion. Hope­fully, we can help them go all the way. :)

  3. Ricki says:

    Those muffins look fab­u­lous! I love the idea of French Toast muffins! And I agree about L’Oreal–what they need is more encour­age­ment. :)

  4. Diann says:

    I don’t mind shop­ping at Tar­get either. They do have some nice eco-friendly, vegan prod­ucts. Encour­age­ment for the big corps is a great idea! I rou­tinely applaud local star­tups, so why not the big guys too!

    French Toast Muffins??!!!! They look incred­i­ble. I am so look­ing for­ward to the new book.

  5. Very inter­est­ing — Go veg­ans! I know I have pretty much tran­si­tioned my buy­ing habits to exclude a lot of main­stream com­pa­nies and buy more from eco-friendly / animal-friendly com­pa­nies instead. I guess more and more peo­ple are doing this too. Fantastic!

    • Opiah says:

      I love pump­kin! Thanks for the reep­cis. I’ve been mak­ing pump­kin pie oat­meal lately. I froze some pump­kin puree in an ice cube tray. For every serv­ing of oat­meal I add one pump­kin cube and then some cin­na­mon and nut­meg. :)Erica’s lat­est blog post:

  6. jessy says:

    that’s exactly what i thought when i read about L’Oreal — “don’t they still ani­mal test?!?” i’ll leave them a con­struc­tive & gen­tle com­ment and give them a heads up — thanks! and you’re right — the “jerk” approach isn’t the best — keep­ing it nice ‘n pos­i­tive keeps peo­ple more open-minded which may pro­mote more good change.

    that’s so cool on the yoga jour­nal arti­cle! when i sub­scribed my par­ents to Veg­e­tar­ian Times (in hopes of them enjoy­ing more veg­gie yum­mies — and they do now! superw00t!) they had an offer to get the yogo jour­nal for just a few addi­tional dol­lars. i signed them up for the sub­scrip­tion as my mom is slowly becom­ing more & more inter­ested in yoga. i hope she reads the arti­cle & passes some of the infor­ma­tion along to her friends & peo­ple in our fam­ily. and the Audubon Mag­a­zine had an awe­some arti­cle on the low-carbon diet that made some rock’n points about veg­an­ism: http://audubonmagazine.org/features0901/viewpoint.html
    hooray for happy vegan awesomeness!

    french toast muffins?!? sweet bat­man — those have gotta be the most glo­ri­ous yum­mies ever! mmmmmmmm!

  7. Jodye says:

    What a fab­u­lous muf­fin idea!, I haven’t had french toast in ages, and I’m sure these would be the per­fect fix!

  8. veggielab says:

    That com­ment on the pho­tos was just you try­ing to make me feel bet­ter about mine. Admit it.

    I’ve been notic­ing more and more men­tions in the media of the envi­ron­men­tal dam­age that high-density feed­lots, etc do. Works for me!

  9. shellyfish says:

    French toast muffins??? Nom!!!
    I think you’re right, we need to encour­age more, and bitch less.

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